CASE STUDY · UNANI HEALTHCARE · CUSTOM SHOPIFY THEME
Rebuilding a Unani healthcare store on native Shopify
Rex Remedies, a Unani medicine manufacturer since 1995, had a storefront that depended on page builders and a stack of third-party apps. We rebuilt it as a custom Shopify theme on native architecture — a more premium experience, a simpler stack, and lower ongoing app and maintenance costs.
- Client
- Rex Remedies LTD · 2026rexremediesltd.com
- Scope
- Custom Shopify theme · Page-builder removal · App consolidation · Site structure & UX · Responsive, premium design
- Stack
- Shopify Online Store 2.0 · Liquid sections & blocks · Native theme architecture · Native Shopify features in place of apps
THE PROBLEM
The previous website had come to depend on multiple apps and page-builder solutions. Each one added to the monthly bill and to the work of keeping the store running.
Page builders capped what the store could become. Flexibility and performance were limited by the tools rather than by what the business needed.
With a broad catalogue of traditional formulations — from Majoon and Khamira to oils, syrups, and tablets — the brand needed a storefront that felt premium and trustworthy, and was easy to navigate.
APPROACH
Simplify the stack, then rebuild the experience properly.
Audit the dependencies
We reviewed the page builders and third-party apps the store relied on, and identified which could be replaced by Shopify's native capabilities.
Build a custom theme
A theme tailored to the brand and its business requirements, built from the ground up on Shopify's native theme architecture.
Rework structure and UX
We revamped the site structure, navigation, and visual hierarchy, with a layout that responds properly across devices.
Design for conversion
A premium, modern storefront designed to help shoppers find and buy — not a reskin of the existing pages.
Leave it maintainable
A cleaner, scalable theme structure so future updates are simpler for the team to make.
WHAT CHANGED
Less complexity, more control.
Native architecture instead of page builders
Unnecessary page-builder dependencies were removed and replaced with Shopify's native theme architecture, so the store is built the way Shopify intends.
Fewer third-party apps
Reducing dependency on multiple apps helps lower ongoing app and maintenance costs.
A premium, responsive storefront
Improved visual hierarchy, navigation, and responsiveness give the brand a significantly more premium, professional feel.
Easier to evolve
A cleaner, more scalable architecture makes future updates easier, without reaching for another app.
DECISIONS
The calls that shaped the build.
Rebuild, don't just redesign
Restyling pages on top of page builders would have kept the costs and the constraints. We rebuilt the theme so the underlying problems were solved rather than hidden.
Native first
Wherever Shopify's own theme architecture could do the job, we used it instead of adding another app.
Conversion over decoration
Each page was reconsidered for how it helps a shopper find the right product and buy it, rather than simply being given a new look.
OUTCOMES
- Custom
- Theme built from the ground up
- Native
- Shopify architecture in place of page builders
- Fewer
- Third-party app dependencies
- 5.0
- Client rating, Shopify Partner Directory
“What stood out about working with Gwiksoft was the focus on solving the underlying problems—not just changing the design. Instead of adding more apps and complexity, the team simplified the architecture and rebuilt the experience properly within Shopify.”
Start with a written audit
Send us your store URL and the problem you want solved. You will receive written findings and a recommended next step — whether or not you engage us.