Guided size advisor
A five-step flow rendered as a theme section, so merchandisers edit the questions, options and outcomes in the theme editor rather than filing a ticket.
← All work
Kitchen appliances · Filterless chimneys
Five questions instead of fifteen near-identical chimneys
A custom Shopify theme with a guided advisor that turns five kitchen questions into the right chimney — built bilingual, WhatsApp-first, and wired to their offline showrooms.
- 15
- chimney models modelled
- 5
- questions to a recommendation
- 2
- languages — English & हिंदी
- 3
- custom page templates
the problem
Chimneys are a considered purchase decided by constraints most shoppers cannot articulate: platform width, ducting, burner count, how heavy the cooking actually is. A grid of fifteen near-identical SKUs asks the customer to do that reasoning themselves, so they leave and phone a showroom instead.
the approach
Rather than bolt a chatbot onto a stock theme, we built the theme around the advisor. Five questions in the customer's own language map to a recommendation, with WhatsApp and the nearest showroom one tap away at every step.
Constraints the shopper can actually answer
Nobody knows which suction rating they need. They do know whether the kitchen is open to the living room and whether they fry every day. The advisor asks in those terms — in English or Hindi — and answers with one model.
- 01
Platform
How wide is your cooking platform?
Under 3 ft · 3–5 ft · Over 5 ft
- 02
Burners
How many burners do you cook on?
2 · 3 · 4 or more
- 03
Cooking style
How heavy is the daily cooking?
Mostly boiling and dal · Daily tadka and roti · Deep frying most days
- 04
Ducting
Can a duct run to an outside wall?
Yes · Ductless only · Not sure
- 05
Layout
Is the kitchen open to the living room?
Open kitchen · Closed kitchen
→ Recommended for your kitchen · one model, with the reasoning shown
What we built into the theme
on Shopify's Skeleton themeAgent bar
A persistent dark band that carries the advisor and support entry points across every template, with editable shortcut chips.
WhatsApp enquiry
Product-aware deep links that open a chat pre-filled with the model name and URL — the channel this customer actually uses.
Store locator
Showroom listings with call and directions actions, because a chimney is still often bought after seeing one.
Service & after-sales
Dedicated templates for installation, warranty and after-sales, the questions that stall a considered purchase.
Performance budget
Critical CSS inlined and imagery served through a single responsive snippet, so the advisor never costs the storefront its load time.
- Stack
- Shopify Skeleton theme
- Liquid sections & blocks
- Theme editor settings
- Locale-driven copy
- Critical CSS
- WhatsApp deep links
“Amazing work done by team, really impressed by the prompt response and on time delivery.”
Status
In build — theme complete, pending publish to the live storefront
Got a catalogue people can't choose from?
If your customers are phoning instead of buying, the fix is usually a better question — not a bigger grid.